Twitter: Relationship/Brand Building Tool

Tool:	Twitter
URL:	http://www.twitter.com
Key benefit:	“Microblogging” tool that helps you stay connected with your clients and other organizations or individuals that you want to “follow”
Tip:	Use Twitter to brand yourself / your business and position yourself as the leader in your field. Present only very useful content: great news, insights, tips, URLs or other relevant information. Then start following others, broadcast your Twitter page on your website, in your e-mail signature and other advertisements, and the followers will come.
Price:	Free
Cyri:	What does Cyri think? Check back shortly. Score: TBD
Ivan:	I must admit I did not “get” Twitter when I first heard about it from my students (!) about two years ago. I thought this would be just another way to waste one’s time. “Not for me.” However, it turns out that Twitter can actually be used quite effectively not only to stay in touch with friends, but also to brand pretty much any business. Oh, check out my page on Twitter: www.twitter.com/Ivans_Law Score: 10/10