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Monthly Archives: April 2011
Technology Prescriptions for Head-in-the-sand Myopia, or: How to Stay on Top of Trends!
(As originally published in “Business in Vancouver”) Symptom “I go to bed worried that I’m missing out on the important trends that impact my business and that my competitors are gaining ground. I can see the details of my day … Continue reading
Posted in Marketing, Marketing Research, Marketing Research
Tagged trend research, trend tools, trends
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Treating Dot Com Insecuritus!
(As originally published in “Business in Vancouver”) Symptom “There are literally hundreds of millions of websites on the Internet today… I don’t know who I can trust. I often feel insecure on the Internet. Is there any way I can … Continue reading
Posted in Internet Marketing, Internet Marketing, Marketing, Marketing Research
Tagged alexa, alexa.com, dot com insecuritis
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How to Treat Social Media Hypetitus
(As originally published in “Business in Vancouver”) Symptom My employees are spending hours on Facebook, Twitter, and other social networks. I thought social media was supposed to help my business but I just see lost productivity. I need some strong … Continue reading