Author Archives: Ivan

How to Run a Successful e-mail Marketing Campaign?

Posted on June 7, 2012 by Ivan

Symptom “I feel that I could use e-mail marketing more effectively to market our products, but I’m afraid that this might be considered “spamming”. What is the proper way of doing an e-mail marketing campaign? What does an effective e-mail … Continue reading →

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Technology Prescriptions for “Plugin Confusion Syndrome”

Posted on May 9, 2012 by Ivan

or: How to select the best WordPress plugins? Symptom “Our company just set up a WordPress-based website. We heard great things about the WordPress platform but it doesn’t quite do what we need right “out of the box” though.  We … Continue reading →

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Technology Prescriptions for “Regular Website Health Checkup”

Posted on April 3, 2012 by Ivan

or: How to conduct website analytics? Symptom “I am afraid I don’t have enough information about my website performance! How visible is my website among thousands of other competitors’ websites? How many people visit my site? Who visits my site? … Continue reading →

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Technology Prescriptions for “Entrepreneurship Disease”

Posted on March 2, 2012 by Ivan

or: How can accelerators help your startup grow? Symptom A lot of the tools we have discussed in this column are for established businesses, small or large. There is a particular disease that we have not yet warned you about.  … Continue reading →

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Technology Prescriptions for “Blurred Strategic Vision”

Posted on February 6, 2012 by Ivan

or: How to Do an Online Survey Symptom I don’t have enough information about my customers or my employees. How satisfied are they? How do they perceive my company? What is really important to them? Are they likely to switch … Continue reading →

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Technology Prescriptions for “Website Rigor Mortis”

Posted on December 9, 2011 by Ivan

or: How to give new life to your website? Symptom Our website looked really good… back in 2001.  Now it feels pretty much dead, in the final stages of its life.  Money is tight and I don’t have a huge … Continue reading →

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Technology Prescriptions for “Website Sales Deficit Disorder (WSDD)”

Posted on December 2, 2011 by Ivan

or: How to advertise your business on Google Symptom I have read your articles in previous issues of Business in Vancouver on website visibility and search engine optimization. However, it looked to me that suggested strategies produce results primarily in … Continue reading →

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Technology Prescriptions for “Search Engine Ignorius”

Posted on October 14, 2011 by Ivan

or: Seven Tips for Optimizing your Website for Search Engines Symptom I have read your article in previous issues of Business in Vancouver on improving the website visibility. You have mentioned medications like Search Engine Optimization (SEO), website linking or … Continue reading →

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Technology Prescriptions to Stay Organized

Posted on September 30, 2011 by Ivan

Symptom This new cloud computing and “app culture” is exciting but I’m finding it even more difficult than ever to stay organized and on top of things.  In the past, I just had my personal planner in “good old-fashioned paper” … Continue reading →

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