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Category Archives: Internet Marketing
Technology Prescriptions for “Plugin Confusion Syndrome”
or: How to select the best WordPress plugins? Symptom “Our company just set up a WordPress-based website. We heard great things about the WordPress platform but it doesn’t quite do what we need right “out of the box” though. We … Continue reading
Posted in Internet Marketing, Website development
Tagged content management system, WordPress site
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Technology Prescriptions for “Website Sales Deficit Disorder (WSDD)”
or: How to advertise your business on Google Symptom I have read your articles in previous issues of Business in Vancouver on website visibility and search engine optimization. However, it looked to me that suggested strategies produce results primarily in … Continue reading
Posted in Internet Marketing, Internet Marketing, Promotions
Tagged advertising, Adwords, keyword advertising, Sponsored Ads
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Technology Prescriptions for “Search Engine Ignorius”
or: Seven Tips for Optimizing your Website for Search Engines Symptom I have read your article in previous issues of Business in Vancouver on improving the website visibility. You have mentioned medications like Search Engine Optimization (SEO), website linking or … Continue reading
Technology Prescriptions for “Website Non-Performance Syndrome”
or: How to Convert Your Website Visitors into Real Customers (as originally published in Business in Vancouver) Symptom “We built quite a nice website a while ago, but the site has never produced any significant results in terms of new … Continue reading
Technology Prescriptions for “Site Invisibilitus”, or: How to Increase Your Website Visibility
(As originally published in “Business in Vancouver“) Symptom My clients often tell me that they could not find me when searching on Google or other search engines. Why are some websites showing on top of search engines while others are … Continue reading
Treating Dot Com Insecuritus!
(As originally published in “Business in Vancouver”) Symptom “There are literally hundreds of millions of websites on the Internet today… I don’t know who I can trust. I often feel insecure on the Internet. Is there any way I can … Continue reading
Posted in Internet Marketing, Internet Marketing, Marketing, Marketing Research
Tagged alexa, alexa.com, dot com insecuritis
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How to Treat Social Media Hypetitus
(As originally published in “Business in Vancouver”) Symptom My employees are spending hours on Facebook, Twitter, and other social networks. I thought social media was supposed to help my business but I just see lost productivity. I need some strong … Continue reading
Google Trends
Tool: Google Trends: Trend-discovery and Trend-Tracking Tool URL: google.com/trends Key benefit: Being able to discover new trends and opportunities and stay ahead of the game. Tip: Discover how popular certain products, product categories, people or events are. You can also … Continue reading
Google Wave – Online Communication and Collaboration Tool
Tool: Google Wave URL: wave.google.com Key benefit: Great new tool from Google. I will try to describe it in two words only: HOSTED CONVERSATION. According to Google, Google Wave is “an online communication and collaboration tool that makes real-time interactions … Continue reading
Posted in Internet Marketing, Marketing, Personal Productivity Tools
Tagged Google Wave, hosted conversation
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Google's Keyword Popularity Estimator
Tool: Keyword Popularity Estimator by Google URL: https://adwords.google.com/select/KeywordToolExternal?defaultView=2 Key benefit: Just like Yahoo! tool described earlier on this blog, this keyword tool helps you identify the most popular keywords. This is extremely useful when designing your website, naming your website pages, doing … Continue reading