Category Archives: Marketing Research

Technology Prescriptions for “Blurred Strategic Vision”

Posted on February 6, 2012 by Ivan

or: How to Do an Online Survey Symptom I don’t have enough information about my customers or my employees. How satisfied are they? How do they perceive my company? What is really important to them? Are they likely to switch … Continue reading →

Posted in Marketing Research, Personal Productivity Tools | Tagged , | Leave a comment

Technology Prescriptions for “Website Non-Performance Syndrome”

Posted on August 2, 2011 by Ivan

or: How to Convert Your Website Visitors into Real Customers (as originally published in Business in Vancouver) Symptom “We built quite a nice website a while ago, but the site has never produced any significant results in terms of new … Continue reading →

Posted in Consulting, Internet Marketing, Internet Marketing, Marketing, Marketing Research, Marketing Research | Tagged , | Leave a comment

Technology Prescriptions for “Site Invisibilitus”, or: How to Increase Your Website Visibility

Posted on June 1, 2011 by Ivan

(As originally published in “Business in Vancouver“) Symptom My clients often tell me that they could not find me when searching on Google or other search engines.   Why are some websites showing on top of search engines while others are … Continue reading →

Posted in Internet Marketing, Internet Marketing, Marketing, Marketing Research, Marketing Research, Small Business, search marketing | Tagged , , | 1 Comment

Technology Prescriptions to Stay on Top of Your Competition

Posted on May 3, 2011 by Ivan

(As originally published in “Business in Vancouver“) Symptom “I’m constantly feeling anxious that my competition is gaining ground, particularly on the Internet, and they are going to outperform my company before I know it.  I realize that in today’s age, … Continue reading →

Posted in Marketing, Marketing Research, Marketing Research, Personal Productivity Tools | Tagged , | 1 Comment

Technology Prescriptions for Head-in-the-sand Myopia, or: How to Stay on Top of Trends!

Posted on April 15, 2011 by Ivan

(As originally published in “Business in Vancouver”) Symptom “I go to bed worried that I’m missing out on the important trends that impact my business and that my competitors are gaining ground.  I can see the details of my day … Continue reading →

Posted in Marketing, Marketing Research, Marketing Research | Tagged , , | 2 Comments

Treating Dot Com Insecuritus!

Posted on April 15, 2011 by Ivan

(As originally published in “Business in Vancouver”) Symptom “There are literally hundreds of millions of websites on the Internet today… I don’t know who I can trust. I often feel insecure on the Internet. Is there any way I can … Continue reading →

Posted in Internet Marketing, Internet Marketing, Marketing, Marketing Research | Tagged , , | Leave a comment

Google Forms

Posted on July 14, 2010 by cyri

Tool: Google Forms: Web-based surveys and other data collection URL: docs.google.com Key benefit: Enables you to collect data from customers or others using Web forms… works great for online surveys. The best part is it’s easy to use, no web … Continue reading →

Posted in Marketing Research | Tagged | Leave a comment