Category Archives: Internet Marketing

How to Run a Successful e-mail Marketing Campaign?

Posted on June 7, 2012 by Ivan

Symptom “I feel that I could use e-mail marketing more effectively to market our products, but I’m afraid that this might be considered “spamming”. What is the proper way of doing an e-mail marketing campaign? What does an effective e-mail … Continue reading →

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Technology Prescriptions for “Regular Website Health Checkup”

Posted on April 3, 2012 by Ivan

or: How to conduct website analytics? Symptom “I am afraid I don’t have enough information about my website performance! How visible is my website among thousands of other competitors’ websites? How many people visit my site? Who visits my site? … Continue reading →

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Technology Prescriptions for “Website Sales Deficit Disorder (WSDD)”

Posted on December 2, 2011 by Ivan

or: How to advertise your business on Google Symptom I have read your articles in previous issues of Business in Vancouver on website visibility and search engine optimization. However, it looked to me that suggested strategies produce results primarily in … Continue reading →

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Technology Prescriptions for “Search Engine Ignorius”

Posted on October 14, 2011 by Ivan

or: Seven Tips for Optimizing your Website for Search Engines Symptom I have read your article in previous issues of Business in Vancouver on improving the website visibility. You have mentioned medications like Search Engine Optimization (SEO), website linking or … Continue reading →

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Technology Prescriptions for “Website Non-Performance Syndrome”

Posted on August 2, 2011 by Ivan

or: How to Convert Your Website Visitors into Real Customers (as originally published in Business in Vancouver) Symptom “We built quite a nice website a while ago, but the site has never produced any significant results in terms of new … Continue reading →

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Technology Prescriptions for “Site Invisibilitus”, or: How to Increase Your Website Visibility

Posted on June 1, 2011 by Ivan

(As originally published in “Business in Vancouver“) Symptom My clients often tell me that they could not find me when searching on Google or other search engines.   Why are some websites showing on top of search engines while others are … Continue reading →

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Treating Dot Com Insecuritus!

Posted on April 15, 2011 by Ivan

(As originally published in “Business in Vancouver”) Symptom “There are literally hundreds of millions of websites on the Internet today… I don’t know who I can trust. I often feel insecure on the Internet. Is there any way I can … Continue reading →

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Twitter: Relationship/Brand Building Tool

Posted on November 3, 2009 by Ivan

Tool: Twitter URL: http://www.twitter.com Key benefit: “Microblogging” tool that helps you stay connected with your clients and other organizations or individuals that you want to “follow” Tip: Use Twitter to brand yourself / your business and position yourself as the … Continue reading →

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Google Site Optimizer

Posted on October 6, 2009 by admin

Tool: Google Site Optimizer URL: http://google.com/websiteoptimizer/ Key benefit: Try A/B Split testing or multivariate testing to optimize your website Tip: Start out with the easier A/B Experiment and once you feel comfortable with that, move on to the Multivariate Experiment.  … Continue reading →

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