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Category Archives: search marketing
Technology Prescriptions for “Search Engine Ignorius”
or: Seven Tips for Optimizing your Website for Search Engines Symptom I have read your article in previous issues of Business in Vancouver on improving the website visibility. You have mentioned medications like Search Engine Optimization (SEO), website linking or … Continue reading
Google Trends
Tool: Google Trends: Trend-discovery and Trend-Tracking Tool URL: google.com/trends Key benefit: Being able to discover new trends and opportunities and stay ahead of the game. Tip: Discover how popular certain products, product categories, people or events are. You can also … Continue reading
Google's Keyword Popularity Estimator
Tool: Keyword Popularity Estimator by Google URL: https://adwords.google.com/select/KeywordToolExternal?defaultView=2 Key benefit: Just like Yahoo! tool described earlier on this blog, this keyword tool helps you identify the most popular keywords. This is extremely useful when designing your website, naming your website pages, doing … Continue reading
Search Engine Saturation: MarketLeap
Tool: Search Engine Saturation: MarketLeap URL: http://www.marketleap.com Key benefit: Identify how well search engines “know” your website Tip: Go to Marketleap.com, then choose Search Engine Saturation link. Enter your URL, then learn how many pages of your website have been … Continue reading
Posted in Internet Marketing, Marketing, Web Analytics, search marketing
Tagged Search engine saturation
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Search engine submission to Google and Bing
Tool: Search engine submission to Google and Bing URL: http://www.google.com/addurl/,http://www.bing.com/docs/submit.aspx, Yahoo is a bit different… it will be covered in a different posting. Key benefit: There’s no point putting in all the time and energy into your website, if no … Continue reading
Posted in Internet Marketing, Marketing, search marketing
Tagged search engine submission, SEO
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Google Page Relevance (GPR)
Tool: Google Page Relevance (GPR) URL: http://toolbar.google.com/ Key benefit: To help you learn how important “in Google’s eyes” your web page is. GPR goes from 0 (not important at all), to 10 (most important/relevant) Tip: Download Google toolbar at http://toolbar.google.com/ … Continue reading
Google Trends
Tool: Google Trends: Trend discover and trend tracking tool URL: http://www.google.com/trends Key benefit: Being able to discover new trends and opportunities and stay ahead of the game. Tip: Discover how popular certain products, product categories, people or events are. You … Continue reading
Posted in Internet Marketing, Marketing, search marketing
Tagged Google, Google trends, trends
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Search Engine Rank
Tool: Mike’s Marketing Tool (Search Engine Rank) URL: http://www.mikes-marketing-tools.com/ranking-reports/ Key benefit: To learn your web site’s rank on search engines. Tip: Use this tool to quickly learn how high is your site on search engines. However, if you need more … Continue reading
Posted in Internet Marketing, Marketing, search marketing
Tagged SE rank, search engine rank
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Yahoo! Keyword Popularity Estimator
Tool: Keyword Popularity Estimator URL: searchmarketing.yahoo.com Key benefit: It helps you identify the best keywords to use for search engine optimization or when buying keyword ads. In addition, it can help you estimate online “demand” for your product or service … Continue reading
Posted in search marketing
Tagged keyword popularity, Overture, search marketing, SEO, Yahoo!
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