Category Archives: search marketing

Technology Prescriptions for “Search Engine Ignorius”

or: Seven Tips for Optimizing your Website for Search Engines Symptom I have read your article in previous issues of Business in Vancouver on improving the website visibility. You have mentioned medications like Search Engine Optimization (SEO), website linking or … Continue reading

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Google Trends

Tool: Google Trends: Trend-discovery and Trend-Tracking Tool URL: google.com/trends Key benefit: Being able to discover new trends and opportunities and stay ahead of the game. Tip: Discover how popular certain products, product categories, people or events are. You can also … Continue reading

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Google's Keyword Popularity Estimator

Tool: Keyword Popularity Estimator by Google URL: https://adwords.google.com/select/KeywordToolExternal?defaultView=2 Key benefit: Just like Yahoo! tool described earlier on this blog, this keyword tool helps you identify the most popular keywords. This is extremely useful when designing your website, naming your website pages, doing … Continue reading

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Search Engine Saturation: MarketLeap

Tool: Search Engine Saturation: MarketLeap URL: http://www.marketleap.com Key benefit: Identify how well search engines “know” your website Tip: Go to Marketleap.com, then choose Search Engine Saturation link. Enter your URL, then learn how many pages of your website have been … Continue reading

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Search engine submission to Google and Bing

Tool: Search engine submission to Google and Bing URL: http://www.google.com/addurl/,http://www.bing.com/docs/submit.aspx, Yahoo is a bit different… it will be covered in a different posting. Key benefit: There’s no point putting in all the time and energy into your website, if no … Continue reading

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Google Page Relevance (GPR)

Tool: Google Page Relevance (GPR) URL: http://toolbar.google.com/ Key benefit: To help you learn how important “in Google’s eyes” your web page is. GPR goes from 0 (not important at all), to 10 (most important/relevant) Tip: Download Google toolbar at http://toolbar.google.com/ … Continue reading

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Google Trends

Tool: Google Trends: Trend discover and trend tracking tool URL: http://www.google.com/trends Key benefit: Being able to discover new trends and opportunities and stay ahead of the game. Tip: Discover how popular certain products, product categories, people or events are. You … Continue reading

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Search Engine Rank

Tool: Mike’s Marketing Tool (Search Engine Rank) URL: http://www.mikes-marketing-tools.com/ranking-reports/ Key benefit: To learn your web site’s rank on search engines. Tip: Use this tool to quickly learn how high is your site on search engines. However, if you need more … Continue reading

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Yahoo! Keyword Popularity Estimator

Tool: Keyword Popularity Estimator URL: searchmarketing.yahoo.com Key benefit: It helps you identify the best keywords to use for search engine optimization or when buying keyword ads. In addition,  it can help you estimate online “demand” for your product or service … Continue reading

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