Tag Archives: marketing research

Technology Prescriptions for “Blurred Strategic Vision”

or: How to Do an Online Survey Symptom I don’t have enough information about my customers or my employees. How satisfied are they? How do they perceive my company? What is really important to them? Are they likely to switch … Continue reading

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Sample Size Calculator

Tool: Sample Size Calculator URL: http://www.surveysystem.com/sscalc.htm Key benefit: To determine how many people you need to interview in order to get results that reflect the target population Tip: Say that you want to calculate how many people are aware of … Continue reading

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Quia Web

Tool: Quia Web URL: www.quia.com/web Key benefit: Although this one is intended as a toolkit for educators, it includes an excellent, user-friendly, online survey tool that’s perfect for business. The survey and quiz tool is really powerful… 10 question types…but … Continue reading

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